Talk to other fishermen and bait/tackle shop guys about what's best where you're fishing. They like different stuff in different areas. I also had good luck mid to end of season with soft baits. Around me they like surgical tube / eel. If you can see smaller baitfish around, try and find something that will mimic them.
Ive been having a lot of success with a Spro Bucktail Jig. I used it every time Im hungry for some stripers. If anyone is looking for other options, you should go to this pinterest page.